STRONG DEFINITION

Strong Definition. Made for type 4 coils and medium/thick density, type 3 curls.

LIGHT DEFINITION

Made for fine/medium type 3 coils and fine, medium or thick type 2 waves.

MEDIUM DEFINITION + VOLUME

Provides soft, moisturizing definition/twists for type 4 coils and medium, moisturizing hold for medium to thick type 3 curls.

Curl Butter

LIGHT DEFINITION + VOLUME

Provides the perfect balance of definition and volume for type 3 curls and type 2 waves.

VOLUME

Provides the most beautiful, soft and voluminous finish for type 2 waves and type 3 fine curls. For thicker densities or more hold, pair with the Curl Devotion Gelly.

YOUR AFFIRMATION

"I AM LIKE A TREE IN THE WIND. I WILL *Bend* BUT I WILL *Never* BREAK".

Try Before You Buy

First time here?  Try our best-selling 2 oz stylers for FREE to truly see what works for you. Only for first time customers.

WHICH ONE IS RIGHT FOR ME?

Styling goal
Hold level
Curl type
Texture
Benefits
Benefits
Benefits
Definition
Strong hold
Types 3 and 4
Very thick gel
Type 2: Not recommended; use Curl Devotion Gelly instead for strong definition.
Type 3: Provides extremely strong hold as well as hydration due to its high number of humectants. Definition to last the full week.
Type 4: Provides strong hold as well as hydration due to its high number of humectants. The slippery texture allows it to get in between dense strands for long-lasting definition.
Light definition with volume + twist out
Soft to medium hold
Types 3 and 4
Thick and buttery
Not recommended for type 2 hair types, use the Holy Cream or Love in the Hair Mousse for a soft, voluminous hold.
Provides medium hold (stronger than the Holy Cream) without compromising softness and increased moisture retention due to its moisturizing ingredients.
Provides soft to medium hold and is perfect for twist-outs or a voluminous wash and go with minimal definition.
Volume + Definition
Medium to strong hold
Type 2, 3, and 4
Very liquid gel
Provides weightless hold that keeps strands in tact without weighing them down.
Provides weightless but strong hold that offers a lot of definition without being heavy. Add more for stronger hold and increased moisture retention for high porosity hair types.
Provides voluminous hold with medium definition and gives you day 3 hair on day 1.
Volume
Soft to medium hold
Types 2 and 3
Foam
Use on its own to bring out more of your waves and curls with a beautiful volume finish.
Provides amazing volume and soft definition with light hold. Tip: will need to refresh during the week. For definition, pair it with the Curl Devotion Gelly for stronger hold.
Increase your definition styler's hold by pairing the mousse with our Curl Devotion Gelly or Hold It Right There Gel.
Volume + definition
Medium hold
Types 2 and 3
Cream
Provides a great balance between medium hold and volume. Can you use to refresh mid-week. When styling, a little goes a long way.
Provides soft to medium hold and a volume finish. Pairs greatly with our Curl Butter to create longer lasting definition. while maintaining a soft, no-crunch finish.
Increase your volume styler's hold by pairing the Holy Cream with our Curl Butter in your twist-outs. Refresh your hair with a hydrating cream throughout the week.