Hold it Right There! Gel (2oz)
Your go-to gel, now travel-ready. This 2 oz powerhouse delivers long-lasting hold and definition without the crunch, flakes, or buildup. The humectant-rich formula locks in moisture for continuous hydration while enhancing shine and elongating curls wherever life takes you. Soft, touchable hold with effortless control — now in your perfect travel companion size.
Hold it Right There! Gel (2oz)
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Glycerin
Botanical humectant that attracts and retains moisture for lasting hydration and softness.
Camellia Sinensis Leaf Extract
Green tea extract is rich in antioxidants to soothe scalp inflammation and promotes hair growth. ...
Panax Ginseng Root Extract
Revitalizes the scalp and fortifies strands from root to tip
Rose Jericho
The “Resurrection Plant” — rehydrates, draws in moisture and revives dry hair.
- Product Details
- FAQs
Finally, a gel that holds your style — and lets your curls shine.
Say goodbye to crispy, drying gels! Hold It Right There! delivers long-lasting hold and beautiful curl definition without stickiness or buildup. This humectant-based formula attracts moisture into your hair, providing continuous hydration while locking in definition and shine.
Formulated to minimize shrinkage and elongate curls, it gives you soft, touchable hold and effortless control — so you’ll never have to choose between length and definition again.
1)Apply generously to sectioned, detangled, wet hair from roots to ends.
2) Smooth down cuticles while defining curls.
For Wash & Go: Use a diffuser and dry completely for long-lasting hold and definition.
For Twist/Braid-Outs/Finger coils: Ensure hair is fully dry before take-down.
To Refresh: Smooth a small amount between palms and pat gently on curls.
For Edges: Apply small amounts to hairline or baby hairs and style as desired with fingers or a small brush.
Recommended use : 1x/week in wash day routine (last step before drying)
Use after Moisture Lock Pomade to seal in hydration and enhance shine — with zero residue. For best results on wash-and-go styles, apply to frizzy or unruly strands and finger-coil before drying for smooth, defined curls.
Aqua/Water/Eau, Glycerin, Xanthan Gum, Dehydroxanthan Gum, Camellia Sinensis Leaf Extract, Panax Ginseng Root Extract, Selaginella Lepidophylla Extract, Lactobacillus Ferment, Polysorbate 20, Fragrance/Parfum, Dehydroacetic Acid, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Limonene, Linalool.
Canada Flat Rate: $10 or free shipping over $100 CAD
USA: Free shipping available on orders $100 USD. For orders under $100 USD, rates will vary based on location and preferred delivery options.
Local pickup is available in Atlanta, GA.
Europe: Free shipping on orders $150+
RETURNS
Customers are responsible for shipping cost on returns or exchanges.
Items to be returned or exchanged must be unused, undamaged and with original packaging.
We will refund shipping for any faulty item(s) (manufacturer defects only) returned to us that are unused.
Please visit our FAQs page for more information on our shipping & return policy.
Yes — the gel will form a temporary cast to provide strong hold and long-lasting definition. This is completely normal and helps lock in your curl pattern. The cast will naturally soften by the second or third day as your curls settle.
For instant softness and volume, you can spritz a bit of Mistify over your dried, defined curls and gently scrunch to break the cast sooner. Our gel is humectant-based, meaning it delivers hold and definition while helping keep curls soft, hydrated, and bouncy — not stiff.
Yes! For best results, apply it after your Moisture Lock Pomade to lock in moisture and amplify definition.
24 months after opening.
The *Proof* is in the *Curls*
Trusted by 50,000+ Curl Babes Everywhere
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did not like this conditioner, i have low porosity hair and i could not detangle my hair with this conditioner
nice gentle shampoo that's not too stripping on my hair
Terrible customer service! I’ve used many of their products. Deep conditioner, shampoo, leave-in conditioner, styling cream, misty refresh, protein treatment, detox shampoo and I DO LOVE some products. I won’t be buying again because of their lack of proper customer service. It’s a real shame because their shampoo and deep conditioner do wonders for my hair type. I hope I’ll find another brand just as good!
Super produit ! Excellente définition et odeur très agréable. C'est devenu un indispensable de ma routine capillaire.
This amazing product change my whole life. Just like the finding of this salon. Smooth, light and healthy, hold it right there is a product you need to have in your daily curl routine. My curls feel refreshed and long lasting with this gel. My curls wouldn’t exist without this gel!
Love the smell, consistency and what it does for my 3 year old daughter’s hair! I use it as a leave in and her hair and her curls are moisturized without being weighed down. Love that the ingredients are clean too, highly recommend!
Produits incroyables ! Le meilleur gel testé à ce jour. Je suis à J+3 de ma routine bouclée sur ces photos. Je vivais au Québec jusqu’en 2022, de retour en France. Tellement ravie de retrouver vos produits, j’ai même écrit sur Instagram pour connaître leurs revendeurs en France (avant qu’ils ouvrent les livraisons en France). Je suis vraiment heureuse car mes cheveux ont besoin de bcp d’hydratation et la plupart des gels ne tiennent pas l’hydratation sur plusieurs jours surtout pendant l’été (36degrés aujourd’****).
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